THE MELISSA GALLERY PROJECT.
Designed for Rosenbaum Studio in São Paulo, Jahara have designed this 3D artwork for the facade of the Melissa Gallery. Measuring aproximately 30 meters wide by 9 meters high the artwork is generated using anaglyphs taken specially for the launch of the new fragrance by Melissa in their concept shop in São Paulo. The original project of the shop is from designer Muti Randolf.
The elements of the perfume were photographed in a stereoschopic technique to become tridimensional with the use of the classic blue/red glasses. The artwork was displayed for three months.
The experience continues inside with another texture that decomposes the same elements using a halftone pattern in an array of colours that recall the different tones of the fragrance. At the end of the experience for the launch we had the actual perfume bottle in a closed box to peek in and an interactive video by sala28. The whole concept was that colour can enhance smell.